In 2003 I came to nellore with thousands of dreams and in 2015 IT HAPPENED me and my brother in law (Deepu ) started JAY GOLD with a single counter .There was no showroom and no team. There was one small counter in Nellore, a few pieces of jewellery, and a promise I made to myself: no family should ever leave my shop doubting what they paid for.
The early years were not easy. I designed the pieces, sat with the craftsmen, weighed every gram and handed over every bill myself. Many of you trusted me when I had nothing to show except my word. I have never forgotten that.
Today we are a family of 11 people. We design and make our own gold and diamond jewellery here in Nellore, and the children of my first customers now come to us for their own weddings. That is the only award I have ever wanted.
When you walk into JAY GOLD , you are not a bill number. You are the reason A man with one counter is still here, more than twenty years later. Thank you for letting us be part of your happiest days.
Premium jewellery retailers in Nellore, and the makers of every gold and diamond piece we sell.







Tali Chain & Dia Pendent · 18K · Code 129
10 monthly payments, from ₹10,000 a month. Pay online and watch your savings here.
Save a fixed amount of cash every month for 10 months. In the 11th month, buy any jewellery with the full amount and pay 0% wastage on jewellery with wastage up to 15%.
Every payment is turned into gold at that day's gold rate. You always see the rate you got and how many grams you hold.
Every piece is BIS hallmarked and checked by hand before it reaches the counter.
We make our own jewellery, so you pay the maker and not a chain of middlemen.
The people who serve you are the people who know how your piece was made.
Clear weight, clear making charge and a clear bill, every single time.
Bring our gold back any day and get full value on the net gold weight.
Exchange your diamond jewellery with us at full value.
Bought from us or visited the store? Tell others how it went.
23 years of designing and making jewellery, all under one roof in Nellore.
Design your own pieceFrom the first sketch to the final polish, the work stays under our roof in Nellore.
Bring a photo, an old ornament or just an idea. We will make it for you.
Every diamond is graded and certified before it is set.
For over two decades we have stood with the families of Nellore, in celebration and in need.
Visit the store or browse online
Shop nowBring a photo, an old ornament or just an idea. Our designer will draw it and our craftsmen will make it for you.
Book a consultationFollow Jay Gold on Instagram for new arrivals, bridal sets and behind the scenes from our workshop.
Jewellery is best chosen by hand. Visit us, try the pieces on and take your time.
Store
Shop No 1, Door No 17/441/1, Ground Floor, Achari Street, Nellore, Andhra Pradesh - 524001 Get directionsOpen
Mon - Sat, 10:00 AM - 8:30 PM Book an appointmentTalk to us
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